Questions you must ask your SEO partner
7Summits was recently quoted in the Open Forum article: 6 Tough questions to ask an SEO agency, which discusses key questions you must ask an SEO expert to determine their skill level and value to your...
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6 Rules of Mountaineering – Social Media Best Practices
Roy H. Williams, bestselling author of the “Wizard of Ads” first shared the 6 rules of Mountaineering from Jim Huebner in one of his books about the magic of advertising. Huebner wrote these laws...
View ArticleSocial Media and ROI
I recently contributed to a post titled “How does a company measure social media ROI?”. This is a question I see a lot, so here is my perspective at a high level. A common mistake is trying to align...
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Using Social Media to Support Causes – A Little Goes a Long Way
When non profits, giving individuals, and social media partner together, their power becomes undeniable. Social media provides the perfect venue for sharing the stories of the people who non-profits...
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The shift from Social Media to Social Business and how to embrace it
Originally Posted on BizTimes.com. We are currently entering a new era of business. The economic downturn forced many businesses to make tough decisions and take a hard look at their operations....
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Why Traditional Intranets Fail and how Social Media Can Help
In recent community intranet strategy sessions, we’ve listened to employees from various departments across organizations discuss the shortfalls of intranets that are in the way of increasing...
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Social Business Matures- Large Company Bans Internal Email
A large company in France (Atos) “having concluded that the vast majority of email is just time-wasting noise” has recently made the drastic decision to ban all internal email, and instead utilize...
View ArticleSocial Business Success Depends on Alignment with Your Strategic Plan
Note: This article was originally published for 1 to 1 Media on January 10, 2011 Help your company devise scalable social business strategies Many companies struggle with the planning, ownership and...
View ArticleInternal Communities enabling Employees Potential
A new category of software known as social business software (SBS) started to gain momentum at the height of the recession as companies were forced to do more with less. The economy brought about a...
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Inflection Point – October 1, 2012
I usually save reflective moments for my internal blog written for our 7Summits’s Sherpa’s (aka employees) and posted on our intranet community known as “The Hive”. However, something remarkable is...
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Meeting users in their media (a literal translation)
I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”. Sometimes this concept takes some explanation in terms of what I...
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The Evolution of the Corporate Intranet to Enterprise Social Collaboration
As the shift in media continues to move at an incredible pace we are beginning to see it reach out and touch more and more aspects of our lives, it notably affects the way we socialize, but most...
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Social Media Trends and Best Practices for Non-Profits
From big retailers, to B2B, to higher education social media is certainly the trend of the moment, helping companies and organizations reach more people, in more efficient and engaging ways. Naturally...
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Overcome Writer’s Block to Create Content for Blogs and Social Networks
Ever find yourself staring at a blank computer screen, unsuccessfully willing a big idea to flow from your mind to your typing fingers? This post is for you. Facebook users create 90 pieces of content...
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Our favorite Android Apps
Over the past couple of weeks two discussion threads on our internal employee community (Intranet 2.0) drove some significant traffic and responses. The first being “What iPhone apps would you...
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Our Favorite iPhone Apps
The battle of the smartphones continues at 7Summits, and the jury is still out on whether the iPhone or the Android is the best platform. Recently, our VP of Digital and Community Strategy, James...
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Keeping the Community for Social Media Leaders on the Forefront of Leading...
Our team has been hard at work recently, hence the lack of regular blog posts! I am also pleased when we can share our work, and I’m proud to announce the re-launch of the SocialMedia.org member...
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Advanced Technology Must be Indistinguishable From Magic
Arthur C. Clarke told us, “Any sufficiently advanced technology is indistinguishable from magic.” When new technologies first came out they did appear to be just like magic, think of the first...
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What is the Cloud, and Why should I care?
As the resident social media and technology expert amongst friends and family it always makes for some interesting and humorous conversation and or questions at social events. I get the good and the...
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Social Media Lessons – From a Marketing Legend
I recently read a great blog post from Seth Godin, in his infinite marketing and business wisdom he made three especially hard-hitting points in a Professionals Platform entry that struck me as great...
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